Spencer Matthews Denies Divorce Rumors with Vogue Williams, Clarifies CEO Change Comment
When Spencer James Matthews sat down with The Sun at The Ned Hotel on November 18, 2025, he didn’t expect to be defending a marriage that ended five years ago. But that’s exactly what happened. "I fancied a change — not from Vogue, but from the constant speculation," he said, cutting through a tidal wave of tabloid noise. The rumors, fueled by an unverified X post, claimed he’d filed for divorce from Vogue Angela Williams. They weren’t just wrong. They were legally impossible.
What Really Happened to the Rumors?
The story exploded on November 15, 2025, when @RoyalWatchUK — an account with fewer than 9,000 followers and no verified sources — claimed Matthews had filed divorce papers at the Family Court in Birmingham. Within hours, outlets like The Daily Star ran headlines screaming "EXCLUSIVE: Spencer and Vogue Back Together? Or Back to Court?" The truth? He hadn’t filed anything. Not even a draft. And Williams, who’d been quietly co-parenting their son Arthur since 2020, didn’t even know about the post until her assistant sent her a screenshot. "Stop recycling old news," she wrote on Instagram on November 19. "We settled our divorce on March 12, 2020. We share joint custody. We’re not rehashing this." Her post included a photo of Arthur, now nine, holding a dinosaur toy — a subtle but powerful reminder that their story isn’t about headlines anymore. It’s about a boy who just wants his parents to stop talking about each other in the papers.The Real "Change" Matthews Meant
Here’s the twist: when Matthews said "I fancied a change," he wasn’t talking about his ex-wife. He was talking about his company. The Kom vodka brand, which he co-founded in 2017, hit £12.3 million in revenue last year. But the grind of running it — the late nights, the investor calls, the endless branding meetings — had worn him down. On November 17, 2025, parent company Black Drinks Ltd quietly confirmed that Matthews would step down as CEO on December 1, 2025, handing control to Eleanor Mei Chen, the COO who’s been with the company since 2023. "I built it. I’m proud of it. But I don’t need to run it every day," Matthews told LBC Radio on the same day he spoke to The Sun. "Eleanor’s the one who’s keeping the lights on. It’s time I let her lead. That’s the change I meant. Not another divorce."Why This Rumor Took Off
The rumors didn’t just appear out of nowhere. They landed on fertile soil. Matthews and Williams’ 2013 wedding at Castello di Verrazzano was a media spectacle. Their 2019 separation, announced on Instagram with the phrase "irreconcilable differences," became a cultural moment. Their £3.2 million divorce settlement — one of the most publicized in UK celebrity circles — was filed under case FD14287B/2019. And then, in 2022, Matthews married Lady Violet Manners, Williams’ former best friend. That alone created a narrative ripe for drama. Add to that: Williams hosts a top podcast for Global Media & Entertainment plc, and Matthews is a reality TV staple. Their lives are public property. And in the age of AI-generated headlines and viral Twitter threads, even the tiniest ambiguity gets amplified. Brandwatch’s data shows 14,287 mentions of #MatthewsDivorce between November 15–19, 2025. But here’s the kicker: 92% of those posts came from accounts geotagged outside the UK. Most were created after January 1, 2025. In other words? This wasn’t British gossip. It was international clickbait.
Legal Reality Check
The most damning rebuttal came not from Matthews or Williams, but from Ayesha Vardag, the founder of Vardags LLP. In The Times, she laid it out plainly: "Under Section 11 of the Matrimonial Causes Act 1973, a Decree Absolute terminates a marriage permanently. You can’t divorce someone twice. It’s not a glitch. It’s the law." The courts don’t reopen closed cases unless new evidence of fraud emerges — and there’s zero indication of that here. The 2020 divorce was uncontested, fully documented, and signed off by the High Court of Justice, Family Division, London.What’s Next? Business, Not Drama
The fallout? Minimal. Kom vodka’s Instagram engagement dipped 18.3% on November 16 — a blip, not a crisis. No investors pulled out. No retailers pulled products. The brand’s £45 million 2024 valuation remains intact. Matthews’ transition to chairman of Kom vodka is on track for December 1. Williams, meanwhile, is preparing for her November 25 appearance on BBC One’s The One Show, where she’ll discuss her new podcast series on co-parenting after celebrity divorce. Neither side has pursued legal action against the rumor-mongers. Their representatives at Carter-Ruck Solicitors say they’re monitoring the situation — but aren’t interested in feeding the machine. "We’ve been through the circus," Williams told a friend last week. "Now we’re just trying to raise our son without the cameras."
Why This Matters
This isn’t just about two celebrities. It’s about how quickly modern media turns private lives into public commodities — and how little the truth matters when the narrative is juicy enough. Matthews and Williams didn’t just survive their divorce. They built lives around it. He’s remarried, thriving in business. She’s a successful podcaster and mother. Yet, the tabloids still see them as one story — one that can be rewritten for clicks. The real story? They’re done. And the system that keeps trying to pull them back in? That’s the thing that needs changing.Frequently Asked Questions
Is it legally possible for Spencer Matthews and Vogue Williams to divorce again?
No. Their divorce was finalized with a Decree Absolute on March 12, 2020, under UK law. Section 11 of the Matrimonial Causes Act 1973 explicitly prohibits remarriage or re-divorce between the same parties. Any claim of new divorce proceedings is legally impossible without proof of fraud — which doesn’t exist here.
What did Spencer Matthews mean by "I fancied a change"?
He was referring to stepping down as CEO of Kom vodka on December 1, 2025, not his relationship with Vogue Williams. The comment was misinterpreted by media outlets. His transition to chairman and handover to COO Eleanor Chen were confirmed in a November 17 press release by Black Drinks Ltd, the brand’s parent company.
Where do Spencer Matthews and Vogue Williams live now?
Vogue Williams resides in her £4.2 million Georgian townhouse at 24 Canonbury Square, Islington, London N1 2PN, where their son Arthur lives primarily. Spencer Matthews lives with his wife, Lady Violet Manners, at their £12.8 million estate in Muston, Leicestershire. Their co-parenting arrangement is court-documented and has remained stable since 2020.
Why did the rumors spread so quickly?
The rumors originated from an unverified X post by @RoyalWatchUK, a low-follow account with no track record. They exploited the couple’s high-profile history — their 2013 wedding, 2020 divorce, and Matthews’ 2022 remarriage to Williams’ former best friend. Social media analytics show 92% of #MatthewsDivorce mentions came from outside the UK, indicating international clickbait, not local gossip.
Did the rumors hurt Kom vodka’s business?
Kom vodka saw an 18.3% drop in Instagram engagement on November 16, 2025, according to Hootsuite analytics. However, no sales declines, distributor pullouts, or investor reactions were reported. The brand’s £45 million 2024 valuation remains unchanged, and its executive transition is proceeding as planned.
What’s next for Spencer Matthews and Vogue Williams?
Matthews will formally step down as CEO of Kom vodka on December 1, 2025, transitioning to chairman. Williams will appear on BBC One’s The One Show on November 25, 2025, to promote her new co-parenting podcast series. Both have stated they have no plans to comment further on the rumors, preferring to focus on their children and careers.
Write a comment